Saturday, October 18, 2014

3 Gripes About How Bloggers Make Money

I’m not a famous blogger….duh. I don’t have sponsors banging down my virtual door for me to post things, I have basically no insta followers, and I don’t use rstyle links. This blog is not a #sidehustle for me to supplement my pitiful entry-level job income. But I do read a lot of other blogs. Like a lot. And many are famous bloggers who make a lot of money via the aforementioned methods. Like a lot.

Generally, I don’t have much of a problem with this. I like reading blogs, and in order for people to put the effort into creating content, I get that there needs to be a monetary reward. There are some times when it’s annoying though. Let me list them because I’m a MiLlEnIaL*~ and I can only communicate my thoughts in list form.

1)   Duringthe shopbop friends and family sale:  My entire bloglovin’ feed this week was filled with style and lifestyle bloggers rushing to tell me that shopbop is having it’s semi-annual sale. It seems innocent enough, but my problem is this. It’s not original—literally every other fashion blogger is doing it—and it’s really effing obvious that they’re all doing it for the affiliate link clicks. If a blogger were to mention the sale as a part of a bigger post about say, investment pieces, I’d buy into these type of posts more. At this point it just is lazy. My other problem is that I don’t believe you have 85 favorite picks from the sale. I think you are just trying to trick me into clicking at least one of your pretty images so you can make money off of me. Pick your ACTUAL favorites, you fakers!

2)   When a brand makes the rounds: I HATE when I see the same item or same designer peddling their products to like fifty bloggers at the same time. I don’t need to see sixteen posts about how to style a Kate Spade Beau bag within the same two week period. It actually really turns me off those brands. That being said, my boyfriend works in media planning, and I understand that brands use special formulas and data to reach out to certain demographics via different bloggers, it’s just annoying and again, comes off as not genuine.

3)   When a sponsor does not blend with a blogger’s persona: I would compare this situation to Mcdonald’s being an official Olympic sponsor. Like sorry, but a blogger who wears exclusively designer duds being sponsored by Old Navy rubs me the wrong way. I’m not falling for that! Do a post about mixing expensive items with more affordable pieces, or actually prove to me that you wear those pieces outside of the one post that you received compensation for.

So that’s all I got. Is there anything that bothers you about the way bloggers make money? 


  1. I agree with all these points when it comes to sponsored posts. You said what most people are probably thinking :)

    the way to my Hart

  2. I completely agree! I hate it when bloggers also don't state if something is gifted/sponsored or discounted for them. I just find it very dishonest.

    Jenna || Jennafifi.co.uk

    1. oh my gosh, that should get honorable mention on this list...I also am pretty sure that's illegal!

  3. Girl, this is SPOT ON. I don't have anything against bloggers who use affiliate links (which I do), but I think it's crucial to stay true to your own voice. Put some thought and creativity behind a post instead of dumping 50 "favorites" into a clickable widget. Preach it!

    xo Jen
    Skirt The Rules

    1. I hate when a bloggers voice gets lost in their links! love your blog by the way :)